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Vehicle Spotlight: Art Eugenio Jr. 1994 Ford Bronco OBS
If you ask most photographers in off-road desert racing how they got started, many will tell you the same thing: they dreamed of racing, but couldn't afford it. The next best thing? Capturing it through the lens. That's how Art Eugenio Jr.—better known as Get Some Photo—built his storied 25-year career shooting desert racing in Baja and the U.S.
https://www.youtube.com/watch?v=8PJh5PAxNgg&t=170s
While he spent decades on the sidelines capturing victories, defeats, and everything in between, Art never let go of his dream to race. Now, that dream is becoming reality. In 2025, he'll line up at the start of the NORRA Mexican 1000 behind the wheel of his freshly built 1994 Ford Bronco, racing in the Prerunner class.
Art originally bought the Bronco from ESPN broadcaster Bob Bower over a decade ago. It started with a simple Rancho lift kit and served as his daily driver and vehicle to go scout photo locations for races in Baja. Over the years, it evolved—getting upgrades after every trip, little by little.
The idea to race it goes back to 2012, when Art chased the NORRA Mexican 1000 with a friend and brought along his dad, a former Class 5 racer. That trip sparked a plan to build the Bronco and race Baja together. Sadly, Art's father passed away in 2014 before they could make it happen. Now, over a decade later, the Bronco is finally finished—his dad's name is proudly displayed on the door with his ashes on the dash. It's more than a race truck—it's a tribute.
If you're a Bronco nerd, you'll notice the front clip is from an earlier model. That's intentional. After the truck was damaged in a shop accident, Art chose to "backdate" it with a 1990-style brick nose and slant hood. It not only improves visibility but also nods to the Class 8 trucks of the '80s and '90s.
Underneath, the Bronco runs a stock-width long-travel Twin Traction Beam setup from Desolate Motorsports with King 3.0 internal bypass shocks and a custom swing set steering system. Out back, it's equipped with custom leaf springs, King 3.0 triple bypasses, and a Desolate sway bar. A fun detail is a mudflap that is hose clamped on the shock to protect the shock shafts from getting pitted from rocks, just another clever way to improvise in Baja.
Lighting is handled by two Baja Designs LP9 Pros and a 20" OnX6+ light bar in amber up front—more than enough to keep things lit in the dust and fog. As Art puts it: "If you need more light than this, you're probably driving too fast at night." Out back is one of the wildest and most ridiculous chase lights we've seen—a 40" OnX6 dual-control bar in amber and white. It's fully integrated with his sPOD BantamX system, allowing Art to dim or strobe the rear lights for visibility in thick dust—just in case a Trophy Truck is barreling down behind him after having a slow early start trying to make up time.
The Bronco sits on Raceline Ryno Beadlock wheels wrapped in 35-inch BF Goodrich KDR3 + tires that were developed for Rally Raid and Dakar. I'd be willing to bet these tires have never been mounted up to a 1994 Ford Bronco before but can usually be seen on cars like the 2025 Ford Raptor T1+. Either way, they look awesome.
The interior is just as dialed. A Solo Motorsports roll cage was the foundation, later integrated into the chassis to meet NORRA's safety standards. Inside are three PRP Podium seats, PRP harnesses, a PRP steering wheel, and essential communications. Storage for spare parts, spare tire GPS system, and everything you would typically see in a race car.
Art's journey from photographer to racer is a reminder that there's more than one way to be part of off-road racing. After years on the sidelines, he's finally getting the chance to live out a dream he's carried for decades. With the Bronco built and his dad's name on the door, he's heading to Baja not just to shoot the action—but to be part of it in his own Bronco racing his own race.
The 2025 Mexican NORRA Mexican 1000 starts in Ensenada on April 26 in Ensenada with 6 days of racing ending in San José del Cabo with a combined race course of over 1300 miles.
